Transcreation is a professional service that merges translation, copywriting and marketing skills so that your ads can genuinely make an impact on the Italian market. If you have an advertising campaign in English or Spanish and you want to bring it to Italy, I am here to help.
The transcreation service works for you if…
You dedicated time and resources to craft an advertising campaign that genuinely embodies the quality of your product and the ethos of your brand.
If you don’t adopt the campaign, this same message might not work for another market. In order not to tank your communication, you need a creative translation and a consultant who can help you make this message as persuasive as the original, but with a local flavour.
If you want to know more about my translation service, get in touch!
How does the transcreation service work?
First of all, write to me about your needs. Then, we’ll schedule a call so you can explain to me the goal of your campaign and its concepts, the language in which it was initially written (English or Spanish), what needs translation into Italian (e.g. straplines, audio or video ads, billboards, etc.) and your preferred delivery date.
I then send you a complete proposal and should you accept it, we’ll start working together.
Before starting the process, I need to receive as many information as possible on the campaign: video, detailed concepts, visuals, brand and product presentation, brand’s tone of voice, communication guidelines and target’s profile
After going through all this information, I will start my creative brainstorming.
Transcreation differs from translation, as it sometimes needs to completely reinvent the text to make it suitable for your communication purpose.
Often, you have constraints in terms of the number of characters (or seconds, if it is an audio/video material), which can pose a challenge when the source language is as concise as English. Sometimes, these constraints are visual, and if a play on word that does not translate well in Italian is based on a visual element, you have to recreate the campaign copy altogether.
For each tagline/line of text in English or Spanish, I offer three transcreation options in Italian, each with a
You can also request to have the transcreation proofread by another translator specialised in this area so that you can have another opinion on the options.
As you can see, it is a very complicated process, and the translation of a simple 4 words slogan can take several days.
What does the transcreation service (English into Italian or Spanish into Italian) include?>>
- A 30 minutes briefing call to discuss your needs
- Study of the background materials
- Transcreation of three options for every line of text, each with back-translation and rational
- Proofreading by another translator specialised in transcreation (optional)
- Delivery, with 30 minutes call to clarify some issues or answer your questions
- Final in-context check
Should you wish to amend the source or the options after the delivery, I will have to issue another quote.
Contact me to discuss your transcreation needs.
My areas of expertise
I helped big travel brands, natural food companies, fashion houses and music streaming companies to localise their online and offline communication campaigns for the Italian market. Here you can find more details about my areas of expertise.
I’ve worked with Giulia on many complex transcreation projects, also in capacity of language lead. She constantly proves to be an outstanding linguist capable of handling all sorts of content types and on top of that delivers on time and has great communication skills! Sempre all’altezza, complimenti : )
Senior Project Manager, Adapt Worldwide
Giulia’s diligence, professionalism, responsiveness and quality of work has made working with her a true pleasure. I know I can count on her for complex and/or urgent tasks, and can always trust her linguistic input!
Transcreation Project Manager, Adapt Worldwide
How much does it cost?
A transcreation project is so complex, it is impossible to state the price without seeing the campaign; write to me, and I’ll be happy to send you a proposal that fits your needs.